Automechanika Ho Chi Minh City 2024 showcases latest in automotive innovation and culture

Photo courtesy of Messe Frankfurt (HK) Ltd

The Saigon Exhibition and Convention Center will come alive with the sixth edition of Automechanika Ho Chi Minh City from June 20-22.

This premier event is set to welcome more than 500 exhibitors from around the globe, presenting the latest in mobility solutions, advanced technologies, and a broad spectrum of automotive products and services in halls A and B.

The trade show is dedicated to fostering collaboration and community within the Vietnamese market, focusing on sustainability. It acts as a crucial platform for networking, trade and knowledge exchange, enabling industry players to mobilize both domestic and international resources, organizers say.

“The green energy transition, electrification and digitalization are influencing all parts of society and reshaping people’s daily lives and commuting habits,” said Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd. “In Vietnam, the roadmap for advancing the automotive industry will transform manufacturing, business processes and the aftermarket, as electric mobility emerges as one of the nation’s solutions for environmental protection. From this standpoint, innovation, new technologies, skilled professionals, efficient management practices and new business models are growing necessities, which is why our goal for Automechanika Ho Chi Minh City is to provide a platform for business people to explore trends while creating an open environment that can educate the general public about future transportation and mobility.”

A significant addition to this year’s event is the Automotive Mobility Zone. This area will focus on digitalization, AI, sustainability, and ESG efforts that are transforming transportation. Featured technologies include electric and autonomous vehicles, along with smart mobility solutions. The zone will also host conferences covering critical topics such as logistics, supply chain management, and the stages of digital transformation in the automotive sector. These sessions will offer insights into the application of AI-based management systems and the implementation of Industry 4.0 technologies, such as mechatronics and robotics.

“I came to the fair as I am majoring in automotive technology so I always like to join activities about vehicles and special-purpose cars to gain more insights,” said Nguyen Hoang, a student from Shape Education Vietnam, who attended the most recent Automechanika Ho Chi Minh City event. “I also attended the Auto Maintenance Workshop. Therefore, I really appreciate all the professional and exciting aspects of the show as well as seeing the Drift & Stunt Show. I look forward to coming back in the future!”

The exhibition will also feature specialized zones like Parts & Components, and Automotive Repair, Maintenance & Care / Accessories & Customising. Noteworthy brands will be in attendance, including Royal Super, Motorix, PROFI-CAR, UG Lubricants, YOKOHAMA OILS, Autel and many more.
Complementing the main exhibition, Automechanika Ho Chi Minh City’s associated events will provide attendees with opportunities to engage with the latest advancements and trends.

“The international representation of exhibitors was beneficial for my sourcing as I found the latest equipment from leading brands like Autel. I was also impressed by the scale of the show,” said Tin Thanh Phan, a local sales representative from Cty TNHH Tan Phai Saigon, who attended the show last year. “There were many global participants, which speaks volumes about the exhibition’s professionalism. I look forward to the upcoming edition as I know that I can gather information about what other countries are doing and find high-quality products for my workshop.”

The Collision Repair Training Workshop will offer practical training on EV repair and ADAS technologies, while DIY Workshops will cater to car enthusiasts interested in personal car care and maintenance.

“Vietnam’s automotive industry has a lot of potential, which is why we are here to expand our business in the market; to look for new dealers through our presence at the show,” said Sehong An (Sean), Domestic Sales Team / Team Leader at CTR.

The company exhibited last year and has already confirmed their participation at the next edition. “We believe the fair can also help us to identify opportunities in the domestic electric vehicle market, as we offer products for this segment as well,” An said.

Additionally, the highly anticipated autoFEST@HCMC is set to return, enhancing the automotive cultural experience with gaming elements, drift and stunt shows, and the Auto NITZ Music Party. Another highlight will be the EMMA Vietnam – Car Audio and Modifications Competition, which will display over 70 expertly tuned cars.

“The exhibition is great fun as you can watch interesting performances and learn a lot from international brands,” said Nguyen Ha Tuan, Sales Manager, Saigon Invest, who has been to four previous editions. “My favorite part was the Auto Service Day as I got my car inspected by a wprofessional car care team, and witnessed first-hand the latest car maintenance products and services in action.”

For more information, visit or contact Messe Frankfurt (HK) Ltd, +852 2802 7728 /

The show is co-organized by Messe Frankfurt (HK) Ltd, Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam.

The brand’s flagship show, Automechanika Frankfurt, will return to the stage from 10 to 14 September 2024. Meanwhile, other Automechanika events organized by Messe Frankfurt’s Greater China offices include:
Automechanika Kuala Lumpur: August 1-3, 2024
Automechanika Shanghai: December 2-5. 2024

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