Since borders reopened in March, enthusiasm for Vietnam’s automotive market keeps growing with the organizers of Automechanika Ho Chi Minh City 2022 receiving enquiries about inbound travel, visits to the fair and booth availability. To fulfill both exhibitor and visitor needs, the fair introduces a combination of physical and digital solutions. From June 2 to July 1, the new digital platform, V-Connect, is running alongside the physical exhibition (June 29 to July 1) to offer an all-inclusive online-to-offline educational events and networking opportunities to fairgoers.
The Vietnamese Government halving new car registration fees, in addition to a young and expanding middle class promote a thriving local automobile market. These factors are promoting vehicle sales with locally-assembled and imported vehicles experiencing a year-on-year growth of 41 and 25 percent in the first two months of 2022, respectively.
Given the rising market coupled with favorable circumstances, Automechanika Ho Chi Minh City is seeing positive responses from both local and global automotive industry players. Already, exhibitors from more than 15 countries and regions like China, Germany, Hong Kong, India, Italy, Japan, Korea, Malaysia, the Middle East, Poland, Singapore, Spain, Taiwan and Vietnam have confirmed their participation.
Highly-anticipated exhibitors will convene in several overseas country and region pavilions, as well as a new dedicated area spotlighting Automotive Services and Maintenance, and Accessories and Customizing. These include CEPSA (Spain), DTE Systems (Germany), Dunlop Tech (Germany), EXEDY (Japan), and REPSOL (Spain), to name a few.
Elsewhere, the Vietnam Association for Supporting Industries (VASI) and the Vietnam Automobile Transportation Association (VATA), who are two of the most distinguished local industry associations, endorse the Automotive Manufacturing and Automation zone. It will gather key players in automotive manufacturing and other supporting industries to feature related equipment, techniques, tools and materials.
Beyond a digital platform: a co-networking space to extend business reach
From an all-encompassing perspective, the fair is launching V-Connect. The platform is a truly collaborative digital solution running alongside the physical show to efficiently widen a participating company’s brand influence in the market, allowing them to discover potential business partners and achieve a better exhibiting outcome. Stretching the three-day physical event to a month-long online networking experience, exhibitors and pre-registered visitors can seamlessly navigate and interact with one-another by accessing a centralised databank of profiles.
Throughout the registration period that is open now until July 1, companies can leverage V-Connect’s diverse functions and extensive marketing channels to broaden exposure in the international marketplace. Exhibitors can maximize brand awareness by uploading product catalogues, corporate videos and pamphlets in their personalised profiles to capture potential leads.
Registered users can explore the readily available resources before connecting with exhibitors and schedule business meetings (onsite and online) according to their sourcing requirements by utilizing the interactive chat box and video conference tools. Participants can also easily manage and keep track of their appointments on the platform.
To know more about V-Connect, visit: www.automechanika-hcmc.com/V-connect.
To be a part of the V-Connect community, please register at:
www.automechanika-hcmc.com/vor.
Delve into a full lineup of fringe events onsite and on-screen
With an aim to elevate participants’ business cycle and inspire social engagement before, during and after the show, the fair will introduce an array of fringe events focusing the newest developments in the local automotive market. Fairgoers can take part in these activities across the fairground or enjoy the event highlights on V-Connect.
Backed by prominent local industry associations, a number of key educational events will highlight key areas in accessories and customizing, automotive manufacturing and automation, car care and maintenance, diagnostics and repair, as well as electromobility and digitalization. These include:
Auto Service series – two featured aftermarket events
Supported by the Vietnam Automotive Technicians Network (OTO-HUI), the series will deliver onsite maintenance services and live demonstrations for diagnostic tools and techniques.
- Auto Service Day: To help car lovers understand the importance of car maintenance, enrolled visitors driving to the show can receive a full car inspection and maintenance service in the activity area for free.
- Auto Service and Maintenance Workshop: Targets to reinforce manufacturers, technical engineers, mechanics, and garage or workshop owners’ technical expertise and skillsets in diagnostics and repair, car care and maintenance.
EMMA Vietnam – Car Audio and Modification Competition
With the popularity of accessories and customizing on the rise in the country, the fair will showcase more than 50 modified cars and audio installations to infuse an element of entertainment around the fairground. This well-known event will bring together car enthusiasts where they can share tuning knowledge and experiences together.
Automechanika Connected Exchange
The conference will discuss developmental trends and prospects in the local and global automotive markets. Leaders, professionals from key auto brands and partnered industry associations such as VASI and the France-Vietnam Chamber of Commerce and Industry (CCIFV) will come together offering insights on the latest advancement in automotive manufacturing and automation, electromobility and digitalisation.
Automechanika Ho Chi Minh City social media pages #AMHCMC22
facebook.com/automechanikahochiminhcity
linkedin.com/showcase/automechanikahochiminhcity
instagram.com/automechanikahochiminhcity
Play It! Channel VN (YouTube channel)
Mindful of the COVID-19 outbreak, organizers are working with local authorities to ensure appropriate safety parameters are upheld. These measures are to safeguard the health and safety of all stakeholders so that the show remains a secure platform for business.
Automechanika Ho Chi Minh City is co-organized by Messe Frankfurt (HK) Ltd, Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam. For more information, please visit www.automechanika-hcmc.com or contact Messe Frankfurt (HK) Ltd, +852 2802 7728 / autoasia@hongkong.messefrankfurt.com.
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