The organizer of Automechanika Frankfurt announced that the show in Germany, which draws exhibitors, buyers and other attendees from around the globe, will lead with its in-person show but also be hybrid this year, owing to the continuing covid pandemic.

Show organizer Messe Frankfurt said attendees able to travel to the Messe Frankfurt trade show grounds will get an in-person experience close to what they’re used to — with the obvious addition of health safety precautions much of the world has already gotten used to over the past year.

Automechanika Frankfurt is one of the most comprehensive automotive service shows in the world.

ZF Aftermarket exhibiting at Automechanika Frankfurt. Photo by Mark Phillips/Aftermarket Intel.

“Automechanika Frankfurt is taking place as a physical event on the Frankfurt exhibition grounds in accordance with all applicable hygiene and protection measures,” Messe Frankfurt said in a press release. To ensure that networking will also be possible for those international visitors who are not able to travel to Frankfurt, exhibitors can take advantage of new digital features, Messe Frankfurt said.

Automechanika Frankfurt will provide all exhibitors opportunities to network digitally with those who can’t travel. “Digital features that are made available to all exhibitors free of charge maximize their reach while opening up entirely new possibilities for product presentations and communication with customers,” Messe Frankfurt said in its statement.

Detlef Braun, Member of the Executive Board of Messe Frankfurt

Ironically, one of the first shows Messe Frankfurt is holding this year in June at the same exhibition grounds happens to be Indoor-Air, a trade fair for ventilation and air quality.

“Thanks to our hygiene and safety concept, everything is in place to ensure safe events for everyone involved,” said Detlef Braun, member of the executive board of Messe Frankfurt GmbH.

“We want to bring industry players from different countries and continents together – be it live in Frankfurt or virtually from afar – to satisfy their need to network,” said Michael Johannes, brand manager of Automechanika.

Michael Johannes, brand manager of Automechanika

“Based on the good experience we’ve had over the past six months providing digital services for our customers not only in German-speaking countries, but also in Russia, Dubai, Shanghai and beyond, we have decided to hold Automechanika Frankfurt as a hybrid event. Our entire international brand family works together closely, and we have gained valuable experience and expertise from each of our trade fair teams’ activities in their home countries,” Johannes said.

In addition, ACMA Automechanika New Delhi, one of 15 Automechanika trade fairs worldwide, has also opted for the hybrid format when it takes place next month.

For Automechanika Frankfurt, Messe Frankfurt says exhibitors will get the tools to meet with attendees, whether in-person or virtually.

Olaf Mußhoff, director of Automechanika Frankfurt

“Thanks to a digital matchmaking and scheduling tool and facilities for live chats and one-on-one video calls, exhibitors will be able to communicate directly with their customers and generate new leads,” said Olaf Mußhoff, director of Automechanika Frankfurt. “We are making these services available free of charge this year to the approximately 2,000 exhibitors who have already confirmed that they are taking part.” In addition, exhibitor product information and company profiles also will remain online even after the event has finished. “This lets us give all participating companies greater reach,” Mußhoff said.

Exhibitors also can present their product innovations via livestream. “We have used these months to invest in our employees’ technical skills and establish our own web studio for our customers here on the Frankfurt exhibition grounds,” Johannes said. “I am already looking forward to the videos and live streams that our exhibitors will be creating to supplement the supporting program.”

For more information, visit the show’s website.


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