The organizers of Automechanika Frankfurt have announced the show will return to its regular format in 2022, opting for a more compact in-person as well as virtual trade show for this year’s edition.
The decision was made due to the ongoing Covid-19 pandemic and the travel restrictions brought about by the virus. This year’s new show format will take place Sept. 14-16, 2021.
“Next year, we plan to once again hold Automechanika Frankfurt in its familiar trade fair format.”Detlef Braun, member of the Executive Board of Messe Frankfurt
In a press release today to key show stakeholders, Messe Frankfurt said it will employ a “Digital Plus” format this year, where exhibitors will have a chance to present their companies and products to the world digitally.
Messe Frankfurt anticipates the show will return in full Sept. 13-17, 2022, and return as usual, every two years.
“As a result of the continuing difficulties posed by the pandemic, we will not be able to satisfy our customers’ expectations for a leading international trade fair this September,” said Detlef Braun, member of the Executive Board of Messe Frankfurt. “Not only does the event require official approvals, but it also has to be possible to travel internationally. Yet this does not change the automotive industry’s need for a platform where they can do business this year – and our customers and industry associations agree.
“That is why we decided to modify our concept for this year’s Automechanika: in keeping with the ‘plug-and-play’ principle, we are offering opportunities to exhibit and network in person on the exhibition grounds while keeping preparations, risks and costs to a minimum,” Braun said. “Next year, we plan to once again hold Automechanika Frankfurt in its familiar trade fair format.”
Companies that are unable to travel to Frankfurt due to travel restrictions can present their products on a digital platform, where they will also be able to meet and network with visitors digitally, a Messe Frankfurt press release said. “The new concept offers companies a range of presentation formats from which to choose, as well as various networking lounges where in-person business encounters can take place in accordance with the applicable coronavirus protection measures.”
Exhibitors will have the chance to livestream their latest products and innovations, Messe Frankfurt said. “All participants benefit from digital-matchmaking and the scheduling tools, as well as facilities for live chats and 1:1 video calls. Most of the videos, as well as the exhibitors’ product information and company profiles, will remain online even after the event has finished.”
This year’s show will be centered around a building called the Festhalle, which is located in the eastern part of the showground.
“Even before COVID-19, there had been a lot of pressure on the car industry to change – to increase investment in digitalization, in supply chains that are resilient and intelligent, and to develop further,” said Olaf Mußhoff, director of Automechanika Frankfurt. “Now the pandemic has made these concerns even more urgent. Some industry players have already responded to the new requirements with new business ideas, innovative concepts and solutions. I am already looking forward to all the fascinating presentations and discussions that will be taking place at Automechanika Academy in which visitors can participate on location and online via livestream.”
The new ‘Future Mobility Park’ – an innovative test and experience circuit located outdoors at the heart of the exhibition grounds – is a showcase for solutions for tomorrow’s mobility.
Right next door in the Festhalle, Hypermotion, a show focused on the future of mobility and logistics, will be taking place at the same time as Automechanika, organizers said.
“There are fascinating technological interfaces between these two events, including alternative drive systems, lightweight materials and construction, IoT systems, the creation and optimisation of resilient international supply chains, and much else besides,” said Danilo Kirschner, director of Hypermotion Frankfurt.
For more information, visit the show website.
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