Are in-person trade shows worth it anymore? Messe Frankfurt’s Michael Dehn tackles the question

Aftermarket Intel Editor & Video Host Mark Phillips sat down with Michael Dehn, Managing Director, Messe Frankfurt South Africa at Automechanika Frankfurt 2022.

By
Mark Phillips
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Michael Dehn, left, and Olaf Mußhoff at Automechanika Frankfurt 2022. Photo by Mark Phillips/Aftermarket Intel.

I sat down with Michael Dehn, Managing Director, Messe Frankfurt South Africa at Automechanika Frankfurt 2022.

“During Covid, when we had no trade shows going on, the more I thought, yeah, it is going to come back because the value of human encounters is so high,” says Michael Dehn, Managing Director, Messe Frankfurt South Africa at Automechanika Frankfurt 2022.

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