The Aftermarket Auto Parts Alliance, Inc. promoted John Carlson “JC” Washbish to the organization’s Vice President of Marketing effective January 1, 2019. JC will continue to lead the marketing efforts for the Alliance including promotions, branding, communications and events. Various members of the Alliance Board of Directors were involved with the decision of promoting JC.
“The marketing effort at Alliance Headquarters is better than ever before.”-Brian Weiss, Treasurer for the Alliance Board of Directors and President & CEO of Warren Distributing.
“Our entire Alliance Headquarters sales and marketing effort is coordinated to improve the competitiveness of all Alliance Shareholders. JC and his Marketing Team continue to develop methods to help us grow our market share. We are delighted to have him on our staff,” said Corey Bartlett, the Chairman of the Alliance Board of Directors as well as President & CEO of APH.
“The marketing effort at Alliance Headquarters is better than ever before,” commented Brian Weiss, Treasurer for the Alliance Board of Directors and President & CEO of Warren Distributing.
The Alliance held its Aftermarket Jackpot Convention in Las Vegas during the 2018 AAPEX and SEMA show hosting over 3,500 technician professionals. “JC oversaw every detail of our Jackpot Convention,” explained the Secretary for the Alliance Board of Director and Co-President of Hahn Automotive, Eli N. Futerman, “and following the Convention’s spectacular result, it was time to elevate his title to the position where he is playing!”
JC was previously the Director of Marketing having joined the Alliance in this capacity in June of 2016. Prior to joining the Alliance, Washbish was an Account Executive with NGK Spark Plugs (U.S.A.) Inc. located Wixom, Michigan. While at NGK, JC was responsible for several major accounts including Pepboys, Blain’s Farm and Fleet, Mills Fleet Farm as well as servicing NGK’s Caribbean market. JC holds a Doctor of Jurisprudence degree from Ava Maria School of Law in Naples, Florida, and holds a bachelor’s degree from Franciscan University of Steubenville, Ohio. JC and his wife, Mallary, live in San Antonio with their four children.
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