ADVICS expands ultra-premium disc brake pad coverage for domestic makes

With this expansion, the company is adding 47 additional SKUs to its line of ultra-premium disc brake pads, resulting in an increased aftermarket product offering for Chrysler, Ford and General Motors makes.

In an ongoing effort to expand its current product offering for the North American aftermarket, ADVICS – the leader in advanced braking technology and member of the AISIN Group of companies – has launched more ultra-premium brake pad SKUs to enhance its existing coverage for domestic vehicles.

With this expansion, the company is adding 47 additional SKUs to its line of ultra-premium disc brake pads, resulting in an increased aftermarket product offering for Chrysler, Ford and General Motors makes. These new SKUs provide coverage for a range of vehicle types from sedans and SUVs to light pickup trucks and enhance ADVICS’ current vehicles in operation (VIO) axle coverage by 69 million.

Furthermore, the 130 rotor SKUs announced in Q4 2020 as part of the company’s initial product expansion are now available to ship from Aisin’s warehouses in California and Tennessee, increasing the company’s product offering across a wide variety of Japanese vehicle makes and models. The company’s legacy rotor SKUs plus the additional 130 yield a VIO axle coverage in North America of over 170 million.

“This brake pad product expansion is exciting for our customers because it includes coverage for many popular domestic vehicles,” said Jason Lang, product manager for ADVICS Aftermarket North America. “We are dedicated to continuing the expansion of our ultra-premium brake system parts coverage in the aftermarket and exceeding OE quality and specifications with every product we sell.”

Each ultra-premium disc brake SKU being added to the company’s portfolio comes complete with a hardware kit, further showcasing ADVICS’ focus on the quality, fit and finish of all of its brake system components. These hardware kits provide all of the accessories the technician needs to install the brake pads on a vehicle.

ADVICS ultra-premium disc brake pads are made from the most advanced friction formulations, exceeding OE specifications for noise, pedal feel and pad life. ADVICS pads, rotors, calipers and hydraulics are designed and engineered to work together, providing superior stopping power and peak performance capabilities, including enhanced brake system lifespan.

“As a member of the AISIN Group of companies, ADVICS ultra-premium brake pads and brake system components are designed, engineered and manufactured using the most advanced technologies available to the industry,” said Larrow Kaufman, senior sales manager for AISIN Aftermarket North America. “AISIN Aftermarket is proud to distribute ADVICS brake system components and support the expansion of its product offerings.”

All ADVICS aftermarket products are sold through AISIN World Corp. of America, located in Torrance, California. All new SKUs from the product line expansion are currently in stock at the AISIN warehouses in Torrance, California and Nashville, Tennessee. 

About ADVICS 

ADVICS (Advanced Intelligent Chassis Systems) is a supplier of ultra-premium OE brake system components that are engineered and manufactured with industry-leading technology and innovation for the aftermarket. With the combined experience of AISIN, DENSO and SUMITOMO ELECTRIC, three of the world’s premier automotive suppliers, the ADVICS journey represents the very best of Japanese quality, global expertise and environmental sustainability for the road ahead. ADVICS ultra-premium aftermarket product line includes brake pads, master cylinders, wheel cylinders, brake boosters, brake rotors and calipers. ADVICS North America, Inc. is a wholly owned subsidiary of ADVICS Co. LTD. and has expanded to include more than 20 locations and over 10,000 employees on a consolidated basis worldwide. As a member of the AISIN Group of companies, all ADVICS aftermarket products are sold exclusively through AISIN World Corp. of America. Dealers can be found using the online dealer locator tool. For more information, visit http://advicsaftermarket.com/


For the latest news and information on the global automotive aftermarket industry, visit https://aftermarketintel.com. Do you have news? Contact Aftermarket Intel Editor Mark Phillips at mark@lpnewmedia.com.

Join your colleagues in the global automotive aftermarket. Get the Aftermarket Intel Briefing, edited by Mark Phillips, AAP.

* indicates required