The 2019 Automotive Communications Awards were announced last week at the Women in Auto Care Awards Ceremony and reception, which took place during AAPEX 2019 in Las Vegas. The awards are focused on business-to-consumer and business-to-business categories, which recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
“Capturing attention in today’s crazy, busy world is no easy task,” said Sarah Shelstrom, committee member, Women in Auto Care. “The companies that submitted for this year’s Automotive Communication Awards by far have done the best job of utilizing new media, creative content and ‘wow’ factor to capture that mind share. The companies continue to ‘wow’ us year after year. We congratulate the winners and look forward to next year’s submissions.”
The 2019 Automotive Communications Award winners are:
Business-to-Consumer Awards
Category: Television Commercial
Company: NAPA AutoCare
Entry: Television Commercial
Category: Print Ad – Best Use of Graphic
Company: National Tire Distributors
Entry: Envy Ice Medusa
Category: Print Ad – Best Use of Copy
Company: Lumileds / MBE Group
Entry: PHILIPS X-treme Ultinon LED Headlights Canadian Display Ad Campaign: Brighter. Whiter. Stronger.
Category: Digital Display Ad – Best Use of Graphic
Company: WIX Filters and Wray Ward
Entry: Digital Display Ad – Best Use of Graphic
Category: Digital Display Ad – Best Use of Copy
Company: Robert Bosch LLC
Entry: ICON Weather Facts
Category: Direct Mail Piece
Company: Schaeffler Group USA Inc.
Entry: NAPA: Clutch Basics and Bearing Basics Brochures
Category: Article/ Blog/ Content Piece
Company: DRiV Incorporated
Entry: Fel-Pro Four Leaks You Shouldn’t Ignore
Category: Video
Company: WIX Filters and Wray Ward
Entry: Video
Category: Special Promotions
Company: Traction Factory
Entry: Snap-on Tools Master of the Pit
Category: Consumer/Community Event
Company: NAPA AutoCare
Entry: Vehicle Health Check
Category: Posters and Signage
Company: National Tire Distributors
Entry: Envy Green Eyed Monster
Category: Website
Company: Traction Factory
Entry: Snap-on Diagnostic Thermal Imager Elite Website
Category: Social Media Campaign
Company: Pilot Automotive
Entry: Voodoo Ride brings consumers into Advance Auto
Category: Social Media Campaign – for Vehicle Service Shops
Company: Robert Bosch LLC
Entry: Social Media 2019
Category: Media Outreach to non-English Speaking Audiences
Company: BCA Bearings by NTN
Entry: Spanish Language Ad Campaign and Countermat
Category: Radio, Podcast, Community Outreach
Company: Wrench Nation
Entry: Wrench Nation Car Talk Radio
Category: Media Outreach to Female Audience
Company: Pilot Automotive
Entry: Swarovski Influencer Program for LUNNA
Category: Co-op Advertising (Repair Shop Partnered with Manufacturer/Distributor to Market)
Company: DRiV Incorporated
Entry: Champion Digital Campaign
Category: Merchandising – Point of Purchase, Displays, on/off Shelf Merchandising
Company: Traction Factory
Entry: Snap-on Tools Dream Drive
Category: Best 360-Degree Marketing Campaign
Company: Purolator
Entry: Consumer Campaign to Jenny
Business-to-Business Awards
Category: Ad Campaign to Distribution / Retail Audience
Company: Purolator
Entry: Dynamic Duo Ad
Category: Ad Campaign to Technician / Repair Audience
Company: Cloyes/MBE Group
Entry: Cloyes Ad Campaign: Perfect Timing for 98 Years
Category: Ad – Best Use of Graphic
Company: Cloyes/MBE Group
Entry: Cloyes Ad Campaign Graphics
Category: Ad – Best Use of Copy
Company: Raybestos/Brake Parts Inc.
Entry: We Brake The Law
Category: Training Materials
Company: AutoNetTV Media, Inc.
Entry: TECHNET Member Training Videos
Category: Article/ Blog/ Content Piece – Technical
Company: DRiV Incorporated
Entry: Fel-Pro Tech Tip Article Series
Category: Article/ Blog/ Content Piece – General Market / Special Interest
Company: Endeavor Business Media – PTEN Magazine
Entry: Aftermarket Profile
Category: Logo Design / Usage
Company: Traction Factory
Entry: Snap-on Tools Shop Essentials Express
Category: Website
Company: DRiV Incorporated
Entry: Walker Website
Category: Promotional Goods, Gear Marketing Collateral
Company: DRiV Incorporated
Entry: Fel-Pro Designed for the Repair Environment Brochure and Top Trending Gaskets Brochure
Category: Special Promotion and/or Promotional Event
Company: MAHLE Aftermarket
Entry: Drive with the Original Technician Promotion
Category: Packaging
Company: Purolator
Entry: PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness
Category: Social Media Campaign
Company: Interstate Batteries and PACE
Entry: Interstate Batteries Shop Goals Series
Category: Tradeshow Booth
Company: EasyCare
Entry: RV Booth
Category: Newsletter
Company: DRiV Incorporated
Entry: Customer Segmentation Drives Monthly Newsletter
Category: App for a Mobile Device
Company: Robert Bosch LLC
Entry: Bosch Talks App
Category: Use of Video – Technical
Company: WIX Filters and Wray Ward
Entry: Use of Video – Technical
Category: Use of Video – General Market / Special Interest
Company: MemberCare
Entry: MemberCare B2B Video
Category: Best 360-Degree Marketing Campaign
Company: MOTOR Information Systems
Entry: MOTOR’s Medium- & Heavy-Duty Estimated Work Times Marketing Campaign
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