The 2019 Automotive Communications Awards were announced last week at the Women in Auto Care Awards Ceremony and reception, which took place during AAPEX 2019 in Las Vegas. The awards are focused on business-to-consumer and business-to-business categories, which recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“Capturing attention in today’s crazy, busy world is no easy task,” said Sarah Shelstrom, committee member, Women in Auto Care. “The companies that submitted for this year’s Automotive Communication Awards by far have done the best job of utilizing new media, creative content and ‘wow’ factor to capture that mind share. The companies continue to ‘wow’ us year after year. We congratulate the winners and look forward to next year’s submissions.”

The 2019 Automotive Communications Award winners are:

Business-to-Consumer Awards

Category: Television Commercial

Company: NAPA AutoCare

Entry: Television Commercial

Category: Print Ad – Best Use of Graphic

Company: National Tire Distributors

Entry: Envy Ice Medusa

Category: Print Ad – Best Use of Copy

Company: Lumileds / MBE Group

Entry: PHILIPS X-treme Ultinon LED Headlights Canadian Display Ad Campaign: Brighter. Whiter. Stronger. 

Category: Digital Display Ad – Best Use of Graphic

Company: WIX Filters and Wray Ward

Entry: Digital Display Ad – Best Use of Graphic

Category: Digital Display Ad – Best Use of Copy

Company: Robert Bosch LLC

Entry: ICON Weather Facts

Category: Direct Mail Piece

Company: Schaeffler Group USA Inc.

Entry: NAPA: Clutch Basics and Bearing Basics Brochures

Category: Article/ Blog/ Content Piece

Company: DRiV Incorporated

Entry: Fel-Pro Four Leaks You Shouldn’t Ignore

Category: Video

Company: WIX Filters and Wray Ward

Entry: Video

Category: Special Promotions

Company: Traction Factory

Entry: Snap-on Tools Master of the Pit

Category: Consumer/Community Event

Company: NAPA AutoCare

Entry: Vehicle Health Check

Category: Posters and Signage

Company: National Tire Distributors

Entry: Envy Green Eyed Monster

Category: Website

Company: Traction Factory

Entry: Snap-on Diagnostic Thermal Imager Elite Website

Category: Social Media Campaign

Company: Pilot Automotive

Entry: Voodoo Ride brings consumers into Advance Auto

Category: Social Media Campaign – for Vehicle Service Shops

Company: Robert Bosch LLC

Entry: Social Media 2019

Category: Media Outreach to non-English Speaking Audiences

Company: BCA Bearings by NTN

Entry: Spanish Language Ad Campaign and Countermat

Category: Radio, Podcast, Community Outreach

Company: Wrench Nation

Entry: Wrench Nation Car Talk Radio

Category: Media Outreach to Female Audience

Company: Pilot Automotive

Entry: Swarovski Influencer Program for LUNNA

Category: Co-op Advertising (Repair Shop Partnered with Manufacturer/Distributor to Market)

Company: DRiV Incorporated

Entry: Champion Digital Campaign

Category: Merchandising – Point of Purchase, Displays, on/off Shelf Merchandising

Company: Traction Factory

Entry: Snap-on Tools Dream Drive

Category: Best 360-Degree Marketing Campaign

Company: Purolator

Entry: Consumer Campaign to Jenny

Business-to-Business Awards

Category: Ad Campaign to Distribution / Retail Audience

Company: Purolator

Entry: Dynamic Duo Ad

Category: Ad Campaign to Technician / Repair Audience

Company: Cloyes/MBE Group

Entry: Cloyes Ad Campaign: Perfect Timing for 98 Years

Category: Ad – Best Use of Graphic

Company: Cloyes/MBE Group

Entry: Cloyes Ad Campaign Graphics

Category: Ad – Best Use of Copy

Company: Raybestos/Brake Parts Inc.

Entry: We Brake The Law

Category: Training Materials

Company: AutoNetTV Media, Inc.

Entry: TECHNET Member Training Videos

Category: Article/ Blog/ Content Piece – Technical

Company: DRiV Incorporated

Entry: Fel-Pro Tech Tip Article Series

Category: Article/ Blog/ Content Piece – General Market / Special Interest

Company: Endeavor Business Media – PTEN Magazine

Entry: Aftermarket Profile

Category: Logo Design / Usage

Company: Traction Factory

Entry: Snap-on Tools Shop Essentials Express

Category: Website

Company: DRiV Incorporated

Entry: Walker Website

Category: Promotional Goods, Gear Marketing Collateral

Company: DRiV Incorporated

Entry: Fel-Pro Designed for the Repair Environment Brochure and Top Trending Gaskets Brochure

Category: Special Promotion and/or Promotional Event

Company: MAHLE Aftermarket

Entry: Drive with the Original Technician Promotion

Category: Packaging

Company: Purolator

Entry: PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness

Category: Social Media Campaign

Company: Interstate Batteries and PACE

Entry: Interstate Batteries Shop Goals Series

Category: Tradeshow Booth

Company: EasyCare

Entry: RV Booth

Category: Newsletter

Company: DRiV Incorporated

Entry: Customer Segmentation Drives Monthly Newsletter

Category: App for a Mobile Device

Company: Robert Bosch LLC

Entry: Bosch Talks App

Category: Use of Video – Technical

Company: WIX Filters and Wray Ward

Entry: Use of Video – Technical

Category: Use of Video – General Market / Special Interest

Company: MemberCare

Entry: MemberCare B2B Video

Category: Best 360-Degree Marketing Campaign

Company: MOTOR Information Systems

Entry: MOTOR’s Medium- & Heavy-Duty Estimated Work Times Marketing Campaign

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